Global logistics and port giant DP World recently announced the integration of its marine service brands – Unifeeder, P&O Ferrymasters and P&O Maritime Logistics – under the unified DP World brand. This milestone marks a key step in its transformation into a "fully integrated global logistics provider". As a dual supplier to both DP World and P&O Maritime, China's leading port equipment enterprise MAXTECH has not only witnessed this industry-defining move, but also become a crucial partner in the client's global layout, thanks to its reliable port equipment and supporting solutions. Our long-term collaboration has achieved mutual success.
DP World's brand integration is more than a name change; it aims to connect core business segments including shipping, multimodal transport and maritime services, building an end-to-end global logistics network. This strategic shift raises higher demands for supply chain partners: not only high-quality equipment meeting international standards, but also flexibility to respond quickly to project needs across regions. MAXTECH stands out as a dual choice for DP World and P&O Maritime, rooted in its profound technical expertise and customization capabilities in marine crane and offshore crane.
Looking back at our cooperation, MAXTECH's products and services have repeatedly excelled in DP World and P&O Maritime's global port projects. When DP World developed a key hub port in the Middle East, MAXTECH customized 3 units of 3t 39m hydraulic telescopic offshore crane, with optimized anti-corrosion coatings and hydraulic system sealing to adapt to the local high-temperature and high-salt marine environment. For a bulk terminal upgrade project in Dubai led by P&O Maritime, 10 sets of MAXTECH's wireless remote-controlled hydraulic grabs boosted the terminal's cargo turnover efficiency, becoming its core equipment.
"MAXTECH's marine deck cranes are not only reliable, but also perfectly tailored to our project needs. This unexpected installation efficiency reconfirms our right choice of long-term partner," said a P&O Maritime project manager during acceptance. Impressed by this outstanding performance, the client plans to place additional order for hydraulic knuckle boom crane and supporting hydraulic grab from MAXTECH, for the expansion of other ports.
For MAXTECH, being a dual supplier to DP World and P&O Maritime and deeply involved in their global projects is both recognition and responsibility. "DP World's brand integration strategy points the way for the global logistics industry and brings us new cooperation opportunities," said a MAXTECH representative. The company will continue to focus on core R&D of ship deck cranes, and launch more intelligent and eco-friendly port equipment solutions to meet DP World's post-integration needs – such as smart offshore cranes with remote monitoring systems and low-energy electric knuckle boom cranes. It will join hands with key clients like DP World to promote efficient and sustainable development of global logistics and trade.
Against the backdrop of accelerated global supply chain restructuring, DP World's brand integration sets a new benchmark for the industry. MAXTECH's win-win cooperation with such key clients proves that only by relying on high-quality products, customized services and rapid response capabilities can enterprises gain a firm foothold in the global logistics equipment market, support clients' strategic transformation, and ultimately achieve coordinated development of the industrial chain.
Post time: Dec-16-2025
